Supercharge your team with high-quality market development expertise

Smart, savvy, and strategic support that’s the next best thing to adding full-time headcount

Trusted by the World's top ed tech companies and more

The Leverage difference

We conduct user research, one-on-one engagements, and digital product demos for ed tech companies—taking sales in existing or expanding markets to the next level.

Get some breathing room in your schedule

Schedule Icon

Enjoy peace of mind while your market development projects run like clockwork

Plan Icon

Know that you’re one step closer to hitting your sales goals

Target Icon@2x

Need help with market dev?

Your team’s success depends on ongoing user research and customer conversations. When you’re able to execute well, it leads to higher sales and happier users.

But when your team is stretched to the max, these activities fall by the wayside. 

You’ve seen it happen: surveys don’t get enough responses, fewer interviews get scheduled, and demo requests go unfulfilled. 

Ultimately, products don’t reach their targets, and you risk falling short of your market development goals.

Leverage can help!

We’re professionals with in-depth experience in the educational publishing and technology industries, and we specialize in having a high volume of conversations with your customers.

With 10+ years in business, Leverage is your trusted partner to conduct surveys, run one-on-one engagements, host product demos—and bring you the actionable data and high ROI you need.

We help you talk to many more prospects and users—to bring you more success!


We love starting new project conversations early—but even on a rushed schedule, we’re ready to meet your needs.

“We brought a problem to Leverage that we weren't sure how to solve. Anne asked a series of questions, went off to do some in-depth research, and provided extremely helpful insights. The committee was so impressed with her depth of curiosity and her efforts to help us solve our problem. They were like, 'WOW, she kept going with this, she outlined and sourced all of the information, and she came back with a solution.' It was incredibly insightful. The curiosity and the level of questioning are why our committee gave Leverage the business."

Kim Nentwig, Vice President, Higher Ed Sales and Marketing, Vista Higher Learning

Leverage the best talent in the business

When we speak to your customers and prospects on your behalf, we represent your brand—ethically and authentically.

Our team has the experience, focus, and organization to nurture relationships on your behalf. You can trust that we’ll handle each conversation like your team would!

  • Build positive relationships with users
  • Make informed decisions about products in development
  • Build and measure brand affinity
  • Refine your message to appeal to your target market
  • Expand into new markets
  • Drive sales

Three simple steps to get started

1. Meeting

Tell us about your project, scope, objectives, and budget.

2. Proposal

Review our detailed proposal and dial it up or down as needed. You’re in the driver’s seat.

3. Launch

Meet your dedicated project manager and team, schedule key dates, transfer all the necessary files, and get to work!

“When we finally got the green light to go forward with a new approach to non-majors biology, we knew it was critical to get market feedback to make sure we were developing it correctly for our market. That's when we hired Leverage. We had to pivot many times---and the Leverage team worked closely with us to change direction based on the feedback we were getting. It was a true partnership–we were aligned, the communication line was open, and Leverage was willing to do whatever we needed. We wouldn’t have been able to launch this successful product without without their help."

Michelle Vogler, Senior Portfolio Director, McGraw Hill

What is market development exactly?

Market development is a growth strategy that involves selling existing products or services to a new group of prospects. At Leverage, we’re experts in the many activities that support the market development process.

  • It begins with market research. A segmentation analysis of your existing market allows you to shortlist those market segments you want to pursue and determine your strategy.
  • Next, you’ll get in touch with non-buying prospects in currently targeted segments and/or new prospects in new segments. These touches can be one-on-one engagements 
  • You get so much bang for your buck from a single market development call: feedback to inform product development, a sense of what’s resonating to inform your market messaging, a chance to walk your prospect through a detailed sales demo, and more.
  • Afterward, you’ll receive a high-quality, actionable summary of our results—on an account level to help you sell and on a market level to help you make decisions about product development and market messaging. 
  • While we’re selling, we can also be gathering data that can be used to clean up your CRM for future campaigns.
  • In short, market development is a two-way street! We’re the team you can trust to demo complex technology to your most VIP customers AND help you better understand their needs so you can develop products they will love.

Market development solutions

One-on-one engagements

Handshake Icon@2x

Product demos

Computer Presentation Icon@2x

User research

Pie Chart Icon@2x

Product surveys

Form Survey Icon@2x

Sales tools

Tablet Display Icon@2x


Growth Stick Figure Icon@2x

Looking for help with a custom project you don’t see above? Our dedicated team can fill any sales, research, or market development need.

Get in touch to discuss a customized plan!