"Over the past year with COVID, it was a challenge for us to engage with instructors and move opportunities forward in the sales cycle…Leverage helped us with a 5-week live digital one-on-one review campaign, and it was great…The numbers were really high compared to the other campaigns I ran. We saw an immediate return with two fairly large adoptions from that campaign…The experience was great. It was very collaborative, and they were very responsive. The level of service and the partnership was excellent. The follow up and high-level analysis at the end of it worked really well… The attention to detail and the quality of the actual demos and the communication was stronger than the other partnerships I had… Although I have worked in sales and publishing for a while, I’m fairly new to marketing…Anne was fantastic, and we had a very collaborative conversation upfront, and she led a lot of the conversation on how we ran with the campaign."
Angie Foster, Marketing Manager, Wiley
“We work with Leverage primarily on pipeline development projects to generate interest, and also to give us feedback to inform our roadmap and make decisions about our products. We have a pretty small team, and this is a way for us to really scale and use our resources wisely. They are very thorough, and we were able to work with them to build out plans, and they can provide feedback and consult with us at all stages—on the front-end, during the project, and as part of the wrap-up...Every project has KPIs around pipelines, and we also have KPIs in terms of data points that we want to know about a market. Once we’ve established what the goals are, Anne’s team can take it and run with it. and I don’t have to micromanage. I’ve worked with Anne for years, and it’s a well-oiled machine.”
Beth Bettcher, Portfolio Manager, McGraw Hill Education, Higher Education Group
"I love the work Leverage has done for us and look forward to future projects for our division. We love the thoroughness and the detailed information in the provided write-ups, and we appreciate the fact that they don't need hand-holding to get the work done. It's the best of both worlds."
Erin Cosyn, Portfolio Manager, McGraw-Hill Education
“A recent project Leverage completed for us has been invaluable to our young product and sales teams...Anne’s deep understanding of the academic market and sales process and her sincere desire to create value for her clients makes it a pleasure to work with her. It’s a luxury to be able to have complete confidence that the work from her team will be thorough, consistent, and accurate.”
Elizabeth O’Brien, Product Manager of Academic Markets, National Restaurant Association